Integrated and informed marketing
Covalent CRM reinvents collaboration and efficiency.
Marketing campaign management. The watchword is efficiency.
Marketing campaign management is extremely efficient with Covalent CRM.
- Targeted : You can generate contact lists using queries that cross-reference segmentation and financial criteria.
- Fast : Data is extracted in just minutes and integrated into the campaign management module in just a few clicks. Email, paper, and sales campaigns can be applied in batches.
- Measured : Campaign cost-effectiveness for generating leads is easy to calculate.
Collaborative campaign management
Marketing campaign management and generating leads are everybody’s business: all communications are recorded in the contact records as well as the actions contacts take upon receiving a communication.
- Customer Service is informed in detail about company interactions with its contacts.
- Actions can be assigned to sales reps based on reactions to messages : the effects of the campaign continue in sales actions.
Management intelligence just a click away
Covalent CRM is a strategic decision-making tool that allows you to analyze previously disparate elements. A few clicks are all it takes to analyze sales projections and financial results, either by segment or any other database criteria.